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  • New Brands

    The Sustainable Sex Toy Line Making Waves, Ohhcean





    Brand Ethos




    the unwash review

    Get ready for the sustainable swap you didn’t see coming…in more ways than one. Ohhcean is the latest sex toy line by Sinful, made entirely from recycled ocean plastic. Sinful is the largest intimate product company in Scandinavia and is now the first in the world to launch a product line created from upcycled ocean plastic. Ohhcean is giving new life to an industry that you don’t typically think about regarding plastic waste. A variety of products can be made from recycled ocean plastic. This new innovation by Ohhcean is no different and offers a unique perspective on how far various industries can go to incorporate recycled plastics into their products. 

    Mathilde Mackowski, Sinful’s co-founder, wanted to create a product that was part of a solution for plastic waste. Nearly all adult toys are made from plastic, and Mackowski saw an opportunity to redefine how upcycled plastic is utilized. Inspired by her visits to the beach, she realized you couldn’t look out into the ocean without seeing loads of plastic waste, hence the name Ohhcean.

    “The ohhcean products so far are a reinterpretation of the bestsellers from the past 15 years. They are the intersection between our quest for a more playful sex life for everyone and a more eco-considerate approach to getting there.”

    Sinful and Ohhcean are innovating how we think about reducing, reusing, and recycling across all industries. The brand has partnered with #tide, a leader in upcycling ocean plastic, to produce the line of sex toys using their facilities powered by renewable energy. Mackowski hopes this is just the beginning for Sinful and that more eco-friendly products will hopefully come in the future. 

    The collection has launched in Europe with planning releases for the United States, Canada, Singapore, Australia, and New Zealand. The world’s first line of sex toys made from recycled ocean plastic includes three different vibrators in varying shades of blue – these are all encased in silicone and should only be used with water-based lubricants. Occhean marks a moment of being environmentally mindful in all areas, including sexual wellness, which may have been an afterthought prior. This launch aims to reduce the environmental impact of intimate products. These are products made to not only create fun and intimacy but inspire the possibilities of change.



    Neen has a focus on buying less and having your products do more. The brand created a one-of-a-kind, medical-grade silicone mold to hold the refillable products that can be washed and reused (they’re even dishwasher safe). Launching with a range of colorful and eye-catching lip, eye, and cheek products – these are made to help you achieve a full look with only a few products. 



    Everist concentrates are a waterless product you lather in the shower and then use just like regular shampoo, conditioner, or body wash. They come in a sleek aluminum tube along with an aluminum turn key to ensure the most amount of product is used. Aluminum is the most accessible material to recycle, helping you feel confident when putting this product in your recycle bin after use. This product is heavily concentrated, so a little goes a long way – each bottle should last around three months with regular use.


    Cabinet Health

    Cabinet Health is working to rid our medicine cabinets of single-use plastics with refillable medicine containers. This startup eliminates the need for plastic medicine bottles with their over-the-counter medication options in a sleek refillable glass and shatterproof container. Refills come in a compostable pouch, helping consumers ditch plastic waste for good. The brand has an array of OTC medication options, including allergy relief, cold and flu, digestive health, and pain relievers. Plastic-free options for medicine are close to none, and Cabinet wanted to change.