the unwash review
Klur, a skincare brand focused on optimal skin health is rooted in values of inclusivity and ethical product sourcing. The Los Angeles-based brand takes a scientific approach to formulating products that deliver long-lasting results while being inspired by nature. Klur’s motto is being an ‘eco-inclusive’ brand that they live up to through their low-impact practices. The brand’s skincare products give streamlined solutions for various skin needs that are inclusive for all. Their Brilliant Light vitamin C serum, Sculpture + A, and Gentle Matter Cleanser are some of their fan-favorite products meant to correct, hydrate and restore skin to its healthiest state.
Founder of Klur, Lesley Thorton spent a decade creating products and helping others achieve their personal skincare goals while working for Estee Lauder which led to the creation of Klur as we know it today. When it comes to finding products that have a focus on environmentally friendly ingredients, Lesley realized there wasn’t representation for people of color within this space and wanted to create a brand that she could see herself in. Klur launched in 2019 with products made to support the needs and wear of everyday life – for everyone.
“Centering inclusivity and community as the fundamental values required to preserve planetary ecology and achieve true collective sustainability.” – Lesley Thorton, Klur Founder
The brand is deeply committed to cultivating connections within its community. Klur was designed to create a space for all people from all ethnicities and backgrounds to feel supported and seen through the brand’s ethos. Their emphasis on community building also includes education on sustainability efforts such as proper recycling practices. The brand primarily uses pharmaceutical-grade glass packaging, aluminum components, and BPA-free plastic only when deemed necessary. Klur’s formulations are both vegan and cruelty-free, using only biodegradable ingredients. They look at sustainability through a holistic lens acknowledging that it’s more than just finding the most sustainable packaging but also finding brands that support our everyday needs.
Klur walks the walk and is a values-driven brand. The small but mighty independently owned and operated company sets the bar high within the wellness and skincare industry. Their core values are reflected in their products, from formulation, packaging choices, and commitment to consumer education. Klur is a refreshing addition to the beauty industry and a much-needed breath of fresh air for people in search of companies that they can feel genuinely good about supporting.
Corpus appeals to consumers looking for high-quality, naturally formulated products while being climate conscious through responsible packaging and ethical manufacturing practices. Corpus launched with their fan-favorite deodorant stick and has now expanded into deodorant spray, body wash, and candles. Their products come in an assortment of different scents and are formulated similarly to perfumes with long-lasting fragrance payoff.
Natureofthings is a holistic body care brand inspired by and rooted in nature, including its commitment to sustainability. The brand is committed to creating products meant to make life more pleasurable and enjoyable. Their minimal branding makes for easy packaging repurposing as the founders ensured to think about their products’ entire lifecycle at the inception of the brand.
Melyon is a Swedish skincare brand based out of Stockholm that is focused on inclusivity, sustainability, and ethical sourcing. Founded by Roger Dupé, an immigrant from Western Africa, Roger was inspired by his roots to create a skincare line that had people of color in mind and wanted them to feel as if this was a skincare line specifically for them and the needs of darker skin. The brand’s products transcend any ideas about beauty standards and rather embody an aura of accessibility and inclusivity around beauty.