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  • Meet the Haircare Brand Leaning Into Its Latinx Roots

    the unwash review

    Baba Rivera’s hair care line, Ceremonia, embraces her Latinx roots and creates spaces for the Latinx community within an industry that often lacks mainstream minority representation. Just as we take avid care of our skin, Baba believes we need to give our hair the same TLC to enhance one’s natural beauty – not change it. Ceremonia is a brand inspired by the traditions of Baba’s childhood and the larger Latinx community focusing on hair. Her father being a hairdresser in Chile, had a large inspiration for the brand’s foundation. The brand’s product range focuses on nourishing and strengthening hair with people- and planet-friendly ingredients. The Aceite de Moska Scalp Oil and Guava Leave-In Conditioner are consumer favorites that leave your hair feeling soft, shiny, and restored. Ceremonia is helping its customers reclaim their beauty, embrace their hair type, and feel confident in their own skin.

    “Even with this, most modern brands continue to cater to a predominantly white consumer. The time is certainly now, and I felt a strong sense of responsibility with my background to lead that change.” – Baba Rivera, Ceremonia Founder

    Baba hopes that the creation of Ceremonia will be a point of inspiration for other Latinx founders to bring their products to the market. The brand is already paving the way by being Sephora’s second Latina-owned hair care line. This will hopefully inspire opportunities for the beauty giant to collaborate with other Latinx and minority-owned businesses to further diversify their roster of brand offerings. Over the past few years, there have been significant strides in inclusivity in the beauty industry, but the Latinx community is often overlooked and underrepresented. Brands like Ceremonia are improving this and creating a space where everyone can feel seen. Most ingredients the brand uses are sourced from Latin-American countries and stay true to rituals Baba experienced growing up. 

    Ceremonia’s products are cruelty-free and vegan, certified through Leaping Bunny, and formulated without silicones and sulfates. The brand uses post-consumer recycled materials for its packaging and is working towards reaching larger goals with the circularity of its packaging. Ceremonia uses PET #1, which is the most widely accepted plastic to be recycled. Consumers should still educate themselves on ensuring these bottles will be recycled in their local municipalities or find recycling alternatives such as TerraCycle or Ridwell. However, the brand is still taking steps to ensure they create as little waste as possible and extend the life cycle of their products. Ceremonia is transparent about its packaging, ingredients, and formulation processes, offering feedback sessions and forums with its community. Ceremonia is bringing more than just quality products to the table but is invoking community and creating change in the industry.

    01

    OUI the People

    Founder Karen Young was on a mission to change how razors are marketed towards women specifically and the disparity in quality between men’s and women’s shaving products. The brand offers a range of products and their beloved razor suited for everyone and every need, including their hydrating body gloss and cream body polish. OUI the People also offers a great community impact program where purchasers can choose to donate 1% of their purchase to a non-profit organization of their choice.

    02

    DedCool

    DedCool places a lot of its focus when creating new products on usability in the day-to-day. Instead of solely purchasing a perfume that you spray on yourself, your clothes, or around your apartment, their product range allows the consumer to have versatility with their signature scent through their detergent, home fragrance, and car fragrance products. The brand’s fragrances are genderless and come in various scent families.

    03

    Eauso Vert

    Sourced with sustainable materials and committed to ingredient transparency, Eauso Vert is hoping to create a new standard in the luxury fragrance industry. Launched with six scents that range from fresh to woody and warm, there is a scent perfect for anyone. The founders reminisce on their memories with fragrance, whether childhood stories or travel, and wanted to create a fragrance line that helps the consumer tell a story. 

    Why DedCool is a Gen-Z Fragrance Favorite

    the unwash review

    A favorite fragrance brand among Gen-Z continues to make waves across various product categories. The brand is known for its fun, playful, and experimentative fragrance line and has recently pushed the boundaries by diving into laundry care, room fragrance, and even…bathroom drops, to name a few. DedCool has been a top pick for The Unwash, featured in our ‘Unwash Starter Pack’ article, but it was time we joined the choir in the much-deserved hype. DedCool is part of a new wave of brands, particularly at the helm of young female founders, who hold themselves to high sustainability standards but don’t need to categorize themselves solely as a sustainable brand. Instead, setting a precedent that all companies should take extra measures to create products with greater circularity in mind.

    DedCool places a lot of its focus when creating new products on usability in the day-to-day. Instead of solely purchasing a perfume that you spray on yourself, your clothes, or around your apartment, their product range allows the consumer to have versatility with their signature scent through their detergent, home fragrance, and car fragrance products. The brand’s fragrances are genderless and come in various scent families.

    “We encourage everyone to explore their inner “conscious consumer” and would never shame people for doing their absolute best.” – Charina Chaz, DedCool Founder

    The brand’s popularity has caught the eye of larger retailers such as Sephora, which is starting to lean into brands that appeal to a younger demographic. The brand’s unisex offerings create a welcoming environment in an industry such as fragrance that can be overwhelming and historically linear regarding marketing towards different genders. Founder Charina Chaz wanted to substantially change the fragrance industry, from formulation to packaging to marketing. Carina viewed fragrance as a lifestyle product and wanted to innovate how it’s used across multiple mediums, contributing to the brand’s success. 

    All of DedCool’s products are formulated without the use of water and use only organic extracts. Along with being cruelty-free and vegan, the brand’s fragrances are also 100% biodegradable. All perfumes come in recyclable glass bottles, and the laundry detergent comes in recyclable aluminum packaging that can be refilled. The brand has a less is more approach and hopes that its products and packaging choices result in less excess waste. DedCool proves that small actions can make a big difference when creating a product line that puts sustainability in its core values. DedCool is creating fragrances to be worn by everyone, allowing their consumers to express their creative freedom.

    01

    Ceremonia

    The brand’s product range focuses on nourishing and strengthening hair with people- and planet-friendly ingredients. The Aceite de Moska Scalp Oil and Guava Leave-In Conditioner are consumer favorites that leave your hair feeling soft, shiny, and restored. Ceremonia is helping its customers reclaim their beauty, embrace their hair type, and feel confident in their own skin.

    02

    Dieux

    Dieux’s core product line contains four products designed to deliver results. The Forever Eye Masks, Deliverance; a soothing serum, Instant Angel; your new go-to moisturizer and Auracle, a reviving eye gel – the latest addition to the brand’s roster. The company is transparent across all channels on its sustainability journey and hopes to stop the spread of disinformation about sustainability, especially in the beauty industry.

    03

    Fluff Casual Cosmetics

    The brand wants Gen-Z to feel empowered in their own skin and feel just as fulfilled without makeup as they do with it. Fluff has slowly incorporated new products into its range but is committed to slow growth to make more meaningful change. Fluff’s bronzer powder has been a social media fan favorite, and the brand has experienced a high rate of consumers returning to purchase refills for the compact.

    The Skincare Brand Dieux-ing Good

    the unwash review

    Skincare lovers can’t open TikTok or Instagram without seeing Dieux’s Forever Eye Masks splashed all over your feeds; from being used backstage at New York Fashion to being a favorite prep item for makeup artists, they’re everywhere and a go-to for The Unwash. Dieux’s skincare products are no exception to their popularity. The brand credits its vastly growing audience to Dieux’s authenticity. The founders keep it real with their consumers and have no interest in marketing gimmicks but are determined to sell high-quality products that pack a punch. Their concise yet impactful product line focuses on protecting the skin barrier and locking moisture in. The brand’s founders aimed to create products that truly do what they claim because they’re putting science at the forefront. Dieux is helping consumers buy less because their products are ‘dieux-ing’ more.

    “We’ve seen so many brands get away with making outrageous, unsubstantiated claims, and we want Dieux to be entirely different from any of that.” – Joyce de Lemos, Dieux-Co Founder

    Dieux’s core product line contains four products designed to deliver results. The Forever Eye Masks, Deliverance; a soothing serum, Instant Angel; your new go-to moisturizer and Auracle, a reviving eye gel – the latest addition to the brand’s roster. The Forever Eye Masks didn’t earn their variability solely because they’re the perfect selfie accessory but because they add extra hydration to the under eye, leaving you refreshed – so much so that they were used backstage at New York Fashion Week. Their Chief-of-Product is cosmetic chemist Joyce de Lemos, who has also worked with SkinCeuticals, among many other brands, so it’s no wonder their products are as good as they look.

    The brand and its founders have been refreshingly honest about their takes on sustainability and ‘clean beauty’ rather than limiting themselves to any category or relying on such categorization for marketing purposes. They focus on being up-front with their consumers and working outside the box – Dieux is truly an impact-driven brand. Dieux uses sustainable packaging when available and is dedicated to helping people cut down their skincare routine to avoid buying more unnecessary products but utilizing fewer products that make a larger impact. The Aurcale eye gel is refillable, while the Instant Angel moisturizer is packaged in an aluminum tube. The company is transparent across all channels on its sustainability journey and hopes to stop the spread of disinformation about sustainability, especially in the beauty industry. Proceeds from each product are donated to various non-profits such as the Floret Coalition. Dieux uses its platform to educate its consumers on sustainability, how to get the most out of its products, and in-depth analysis of the ingredients used in its products.

    01

    Henry Rose

    Henry Rose has three main mission pillars: ingredients, environmental, and social responsibility. The brand’s fragrances are nearly 99% biodegradable, and all the bottles are made from 90% recycled glass. The caps are derived from compostable soy, and all of the outer packaging is recyclable. The fragrance line was founded by Michelle Pfeiffer, and committed to environmental responsibility and creating a quality, long-lasting product.

    02

    Ries

    Ries is a line of TSA-size approved refillable containers retailing at $18. The bottles are crafted from post-consumer recycled plastic and created with the purpose of consistent reuse. Graham saw the plastic problem in the beauty industry and wanted to innovate how we reuse plastics. Being a new brand, this is just the beginning for Ries. The brand continues to test different materials for use to be as conscious of its sustainability as possible.

    03

    Fluff Casual Cosmetics

    This Australian-based brand is dedicated to making the beauty industry feel more empowering. The brand was founded on the principle that you shouldn’t feel less than when you aren’t wearing makeup. Fluff wanted to create a line that can be used for when you want a product that gives a natural finish to embrace your everyday beauty.

    Henry Rose is Bringing Transparency to the Fragrance Industry

    the unwash review

    Celebrity brands often feel like a coin toss. These brands either use their agency and platform to create booming innovation or, on the other side of the spectrum, lack authenticity and purpose. When a celebrity begins a brand that fills a true industry gap, it often sparks our curiosity. Henry Rose has been around since 2019 but only recently became our fragrance staple. The fragrance line was founded by Michelle Pfeiffer, and committed to environmental responsibility and creating a quality, long-lasting product. Fragrance has been a hotly debated topic as of late due to concerns over the lack of ingredient disclosure, but Henry Rose is aiming to set the record straight and be a trustworthy brand for consumers with their loyalty to transparency. The brand doesn’t directly associate with being a ‘clean’ or ‘natural’ brand, as there is no true definition of what that means across the beauty industry. Rather, it is paving its own path with ingredient transparency and EWG and C2C certifications. 

    In 2019 the brand launched with five fragrances and has more than doubled its range, adding home fragrance and body care to its offerings. The Environmental Working Group (EWG) requires a brand to have full ingredient disclosure of their products, utilization of low-hazard ingredients, and complete avoidance of ingredients on the EWG’s ‘Unacceptable List’ and FDA-approved manufacturing guidelines.

    “It’s not that all fragrance is bad or dangerous, it’s that we simply don’t know what’s in fragrances because companies aren’t required to disclose the ingredients.” – Michelle Pfeiffer, Henry Rose Founder

    The brand’s C2C certification comes from a third-party testing company, Cradle to Cradle, which tests for various factors such as climate protection, social fairness, and product circularity. The brand has found success within the limitations of what can and cannot be used in its products and refuses to compromise on quality. Their scents are unexpected, unique and will get you stopped in a crowd. Our current rotation includes Torn; for the vanilla lover; Dark as Night, the perfect unisex date night scent and Flora Carnivora, a fresh yet sultry floral. 

    Henry Rose has three main mission pillars: ingredients, environmental, and social responsibility. The brand’s fragrances are nearly 99% biodegradable, and all the bottles are made from 90% recycled glass. The caps are derived from compostable soy, and all of the outer packaging is recyclable. The brand gives a percentage of all proceeds towards breast cancer research, specifically towards the impact of harmful ingredients in personal care products with Breast Cancer Prevention Partners. Henry Rose is committed to taking the extra steps necessary to ensure their products are as safe as possible with reduced environmental impact compared to traditional fragrance houses. The creation of the brand has been a labor of love for Michelle Pfeiffer, who wanted to ensure the products she was using were safe around her children, and she’s been upfront about the learning curve that comes with creating a brand that has high standards. Henry Rose is dedicated to creating safe products for everyone, even those with sensitive skin and allergies, all while working on playing their part in conserving the planet. 

    01

    Suss Knits

    The brand uses hand-looming techniques to ensure a waste-free production process meaning that yarn is not cut or sewn. With a focus on sustainable sourcing, the brand also uses recycled yarn from cotton factory waste and plastic bottles. The brand’s knitwear technicians have been part of the journey for over 20 years, being part of Suss Cousin’s original store on Beverly Boulevard – making this a full-fledged family affair.

    02

    Fluff Casual Cosmetics

    This Australian-based brand is dedicated to making the beauty industry feel more empowering, especially for young people. The brand was founded on the principle that you shouldn’t feel less than when you aren’t wearing makeup. Makeup can be a great form of art and self-expression, but Fluff wanted to create a line that can be used for when you want a product that gives a natural finish to embrace your everyday beauty.

    03

    Ceremonia

    The brand’s product range focuses on nourishing and strengthening hair with people- and planet-friendly ingredients. The Aceite de Moska Scalp Oil and Guava Leave-In Conditioner are consumer favorites that leave your hair feeling soft, shiny, and restored. Ceremonia is helping its customers reclaim their beauty, embrace their hair type, and feel confident in their own skin.

    Rif Care, Sourcing Upcycled Hemp Fiber for Premium Period Products

    the unwash review

    Written by Contributing Editor Liz Grogan

    New naturally-sourced and sustainable period care options continue to fill our Instagram pages and shopping carts, pushing traditionally wasteful products to the back of shelves. What sets Rif care apart from other alternatives is their use of upcycled hemp fiber, a carbon sequestering super plant with naturally antibacterial and buttery soft properties. 

    Co-founders Val Emanuel and Rebecca Caputo launched the first-ever hemp-fiber pads in 2022, promising their customers natural ingredients, responsibly made products, and regenerative agricultural practices. Their 100% plant-based and biodegradable menstrual pads are carbon neutral by design. The brand uses leftover fibers from hemp oil production to create its premium product line. Regenerative hemp farming uses less water than cotton, grows without pesticides, and reverses the effects of climate change by capturing, securing, and storing CO2 in the ground to improve air and soil quality.

    “We make personal care products that are better for our bodies and the planet. Everything we do is shaped by this commitment. Rif is focused on holistic full-cycle care.” – Rebecca Caputo, Rif Care Co-Founder

    The hemp fibers used in their period care products are naturally antimicrobial and have anti-fungal properties that prevent infections better than other fibers, such as cotton. Rif care also avoids petrol-based ingredients such as polyester and super-absorbent polymers (SAP), otherwise known as hormone disrupters. As a rule of thumb, co-founder Rebecca suggests looking up unfamiliar ingredients and ensuring products are plant-derived if they go in or on your body. It’s an easy way to transition your menstrual cycle routine to include natural products and to slowly rid your bathroom of products that use chemically derived ingredients.

    When creating the Rif care brand, Val and Rebecca were inspired by their Venice beach roots, love for vintage, and Southern California style. You can shop for their pads, period panties, and play oils. The ultra-soft and durable pads come in regular, super, overnight, and maternity absorbency levels. Their popular first-ever hemp-fiber period panties, made from a hemp and Tencel blend with a recycled polyester absorbent core, are sold out, but you can join the waitlist online. They also offer play oil-based lubricant that uses only natural food-grade ingredients to enhance arousal and pleasure. Rif Care donates 2% of sales to women through programs supporting and uplifting victims of family violence and sexual assault. With all these great options, why not buy period care products that disrupt climate change and not your hormones?

    01

    Ries

    Ries is a line of TSA-size approved refillable containers retailing at $18. The bottles are crafted from post-consumer recycled plastic and created with the purpose of consistent reuse. Graham saw the plastic problem in the beauty industry and wanted to innovate how we reuse plastics. Being a new brand, this is just the beginning for Ries. The brand continues to test different materials for use to be as conscious of its sustainability as possible.

    02

    Cove

    Cove is an entirely compostable water bottle made from bio-based plastics that can be broken down over time. This is the first water bottle in the world that is made of biodegradable materials, marking an important milestone in innovation around eliminating plastic use. Change for single-use plastic water bottles has to start somewhere, and Cove is committed to being part of the solution, which we hope picks up traction with consumers. 

    03

    Henry Rose

    Henry Rose has three main mission pillars: ingredients, environmental, and social responsibility. The brand’s fragrances are nearly 99% biodegradable, and all the bottles are made from 90% recycled glass. The fragrance line was founded by Michelle Pfeiffer, and committed to environmental responsibility and creating a quality, long-lasting product.

    The Beauty Brand That’s Eliminating Industry Fluff

    the unwash review

    There is a makeup and skincare brand that’s eliminating all the industry fluff. Established by Erika Geraerts, Fluff Cosmetics considers itself a casual makeup brand that embraces not trying to be pretty for anyone. This Australian-based brand is dedicated to making the beauty industry feel more empowering, especially for young people. The brand was founded on the principle that you shouldn’t feel less than when you aren’t wearing makeup. Fluff is about using products that make you feel beautiful whether or not you wear them. Makeup can be a great form of art and self-expression, but Fluff wanted to create a line that can be used for when you want a product that gives a natural finish to embrace your everyday beauty. The brand’s refillable packaging has been all over TikTok and gives new meaning to what we typically think of when it comes to refillable packaging. Fluff has been around for a while, but because of social media has garnered a lot of attention from international consumers with hopes they’ll branch into other countries.

    “I would prefer to have a customer for longer amounts of time refilling the same products than be constantly chasing new customers”. – Fluff Casual Cosmetics Founder, Erika Geraerts

    Erika Geraerts founded Fluff with hopes of reaching an audience in their early teen years to help change the tides around the messaging of the cosmetics industry. The brand wants Gen-Z to feel empowered in their own skin and feel just as fulfilled without makeup as they do with it. Fluff has slowly incorporated new products into its range but is committed to slow growth to make more meaningful change. Fluff’s bronzer powder has been a social media fan favorite, and the brand has experienced a high rate of consumers returning to purchase refills for the compact. Paired with their cruelty-free Kabuki brush, it’s the perfect Instagramable moment. Recently they’ve added lip oils, face oils, a face mask, and cleanser to their line.

    Fluff is a fast-growing company that is taking a less-is-more approach in all ways. The brand uses refillable and glass packaging for all of its products. Instead of launching dozens of products, Erika Geraerts wants the brand to be focused on slow, concise growth, not only to be a more sustainable beauty brand but to stay true to the brand’s core values. Their products are formulated without palm oil, talc, and parabens, and they do not test their products on animals. Fluff works with Better Packaging to create packaging using solar power and natural limestone waste cutoffs. Founder Erika Geraerts believes that the makeup industry is all fluff and created her brand to cut through the noise and create meaningful messaging around beauty. The brand’s products simplify your daily routine while enhancing your natural features.

    01

    Dieux

    Dieux’s core product line contains four products designed to deliver results. The Forever Eye Masks, Deliverance; a soothing serum, Instant Angel; your new go-to moisturizer and Auracle, a reviving eye gel – the latest addition to the brand’s roster. Dieux uses its platform to educate its consumers on sustainability, how to get the most out of its products, and in-depth analysis of the ingredients used in its products.

    02

    Eauso Vert

    Sourced with sustainable materials and committed to ingredient transparency, Eauso Vert is hoping to create a new standard in the luxury fragrance industry. Launched with six scents that range from fresh to woody and warm, there is a scent perfect for anyone. The founders reminisce on their memories with fragrance, whether childhood stories or travel, and wanted to create a fragrance line that helps the consumer tell a story. 

    03

    DedCool

    All of DedCool’s products are formulated without the use of water and use only organic extracts. Along with being cruelty-free and vegan, the brand’s fragrances are also 100% biodegradable. All perfumes come in recyclable glass bottles, and the laundry detergent comes in recyclable aluminum packaging that can be refilled. The brand has a less is more approach and hopes that its products and packaging choices result in less excess waste.

    California Based Brand Manufacturing Biodegradable Water Bottles

    the unwash review

    Tackling the overuse of single-use plastics has become a common mission for startups and established companies alike. Upon first glance, this new water bottle brand appears to be a traditional plastic bottle, but Cove hopes to change how we think about packaging water. Cove is an entirely compostable water bottle made from bio-based plastics that can be broken down over time. This is the first water bottle in the world that is made of biodegradable materials, marking an important milestone in innovation around eliminating plastic use. Nearly 500 billion plastic bottles end up on our waterways, taking decades to break down and leaving harmful microplastics that damage ecosystems and are unsafe for human consumption. This launch culminates four years of research and development for the product and has the potential to change how goods are packaged – which is exactly what the brand is hoping to achieve.

    “By bringing a truly biodegradable alternative to plastic to customers and the industry as a whole, we can begin to reduce plastic waste in our communities.” – Alex Trotterman, Cove CEO

    Cove’s bottles are made through a complex fermentation process, including feeding microbes food waste to produce polymer cells that can be used for plastic production, which is later then able to be broken down by other microbes (PHA). The brand has received biodegradable certification from TÜV Australia and estimates that the bottles take 1-5 years to decompose in a natural environment and 90 days in industrial conditions. Compostable and biodegradable products are a great solution to combating single-use plastics, but they still face their own challenges. These alternatives do not break down in a landfill, which is a common misconception. The water bottles also cannot be recycled, so they are disposed of properly in an industrial composting facility or at-home composting. 

    In December of 2022, the brand launched at the popular L.A. health food store, Erewhon, and plans to expand to other retail partners in the near future. The brand wants its product to be the start of a more significant change within the industry, and other companies follow suit by innovating their packaging to minimize the use of plastics. Cove’s current manufacturing facility in California can produce 20 million bottles of water a year. The brand plans to continue to scale its operations, including plans to move into an even larger facility. For many, there is no solution to single-use plastic water bottles as they are the only safe water source. Cove could be an absolute game changer in these communities. There are other alternatives, such as glass bottles and boxed water, but these sometimes lack the accessibility of traditional plastic bottles, which would be where we see Cove growing. Change for single-use plastic water bottles has to start somewhere, and Cove is committed to being part of the solution, which we hope picks up traction with consumers.

    01

    Before

    The Canadian-based brand, Before, is set on innovating personal care products with better ingredients and sustainable packaging. Before packages their toothpaste in plant-based materials that are completely recyclable, one of the first brands to do such for oral care products. Before is hoping to change this and offer an alternative that doesn’t lack the feel of using traditional toothpaste.

    02

    Cadence

     Cadence advocates for using less and being mindful of the number of products purchased. The travel capsules are meant to aid in the longevity of products with their water-tight and leak-proof design. Say goodbye to losing all of your products or forgetting something at home thanks to the hexagon magnetic system to keep your items in one place. The capsule system is buildable; you can start with one container or even six, then add more to your collection if needed, giving an aesthetically pleasing honeycomb look. 

    03

    Haeckels

    Skincare is only one part of the Haeckles ethos. The brand has a wide range of candles, fragrances, and hair care products. Initially launched in 2012 as a men’s skincare line, the brand diversified and found a large following outside its male products. The UK-based fan-favorite brand plans a more extensive international expansion due to high demand and interest in its products. With products for everyone and every need, Haeckles holds true to its values and continues to adapt to the needs of its consumers as they grow.

    New DTC Brand Before Uses Plant-Based Packaging for Toothpaste

    the unwash review

    The Canadian-based brand, Before, is set on innovating personal care products with better ingredients and sustainable packaging. Before packages their toothpaste in plant-based materials that are completely recyclable, one of the first brands to do such for oral care products. Items that are daily necessities, such as toothpaste, that are being purchased at a high rate are also being thrown out and ending up in landfills just as frequently. Before is hoping to change this and offer an alternative that doesn’t lack the feel of using traditional toothpaste. The brand equally focuses on thoughtful formulation to eliminate ingredients such as sodium lauryl sulfate and flavoring agents. Before states that quality and sustainability are the two most essential elements that went into creating their product line. The brand’s toothpaste is meant to enhance your daily life while lowering your environmental footprint. 

    “From a granular level of cleaner ingredients, incredible taste through to user experience, environmentally conscious packaging materials and visual aesthetics, we put every element of toothpaste under a microscope and reinvented how it should feel to brush your teeth.” – Jamie Collins, Before Co-Founder

    The brand’s simple product line offers three different toothpaste options, classic, whitening and sensitive. Before focuses on using naturally derived ingredients such as coconut oil, peppermint oil, and aloe extract to help fight cavities and provide flavoring. Before is cruelty-free and does not test on animals. The toothpaste is packaged in a plant-based sugar cane tube that creates 50% less carbon footprint than plastic packaging. The bottles and caps are entirely recyclable. With all recyclable products, it is important as a consumer to ensure that your municipality will properly recycle these materials, and if not, TerraCycle is a great alternative.

    The company also has created the Before Cares Foundation, in which 1% of all revenue goes to help create opportunities to make positive environmental and community change. These initiatives include beach cleanups, protecting North American forests, and supporting social issues. Before is committed to making environmentally conscious changes to essential products and toothpaste is just the beginning. The brand states that there are other products in the works, and we’re excited to see everyday products being innovative to help consumers make a more conscious choice with their purchases.

    01

    Ceremonia

    The brand’s product range focuses on nourishing and strengthening hair with people- and planet-friendly ingredients. The Aceite de Moska Scalp Oil and Guava Leave-In Conditioner are consumer favorites that leave your hair feeling soft, shiny, and restored. Ceremonia is helping its customers reclaim their beauty, embrace their hair type, and feel confident in their own skin.

    02

    Uni

    Uni is a design-driven refillable system for body wash, haircare, hand wash, and body serum. Focused on providing a sleek and elevated product, Uni makes choosing more sustainable options a streamlined process. Uni values transparency and quality by providing an EWG rating for their ingredients that are all reef safe.

    03

    Rif Care

    Their 100% plant-based and biodegradable menstrual pads are carbon neutral by design. The brand uses leftover fibers from hemp oil production to create its premium product line. Regenerative hemp farming uses less water than cotton, grows without pesticides, and reverses the effects of climate change by capturing, securing, and storing CO2 in the ground to improve air and soil quality.

    TooD Wants You to Shine Inside and Out

    the unwash review

    TooD is about inclusivity, embracing yourself, and diversity – a mission we can get behind. You might be familiar with this brand because of its biodegradable glitter collection, but there is so much more that TooD has to offer. The landscape of the makeup industry is constantly changing, but TooD is working on standing the test of time by encouraging its consumers to join them on the path of ‘radical self-acceptance.’ The brand embraces a fun and funky aesthetic that lets your true self shine both on the inside and outside. TooD is a go-to for amping up your makeup routine with its glitter eyeshadows, colorful mascara, and even nail polish in an assortment of colors.

    “TooD is short for ‘attitude’ and about knowing that at any time, we can change who we are and how we see things.” – Shari Siadat, Founder of TooD Beauty

    Founded in 2021 by Shari Siadat, after becoming a mother, she wanted to start a brand about taking your power back and never hiding who you are. The brand is on a mission to help people change the narrative around beauty and ultimately help people feel good in their own skin. The brand is cruelty-free, vegan-friendly, and allergen-free, aiming to be as accessible as possible for its consumers. TooD prides itself on using the safest ingredients possible for all skin types.

    TooD’s biodegradable glitter is a great sustainable swap, especially as we head into the holiday season. The brand also tries to incorporate as many sustainable practices as possible such as using solar energy, soy-based inks, and recyclable tin packaging. TooD is conscious about the planet while creating quality products with a wow factor. TooD is fostering a community dedicated to self-expression, creativity, and being authentically yourself.

    01

    OUI, The People

     Founder Karen Young was on a mission to change how razors are marketed towards women specifically and the disparity in quality between men’s and women’s shaving products. Not only is a stainless steel razor better for the environment, but it is also better for the skin as it leads to less irritation and hyperpigmentation. It’s no wonder their razor has won a slew of awards and is in high demand. The brand offers a range of products and their beloved razor suited for everyone and every need, including their hydrating body gloss and cream body polish. 

    02

    Experiment

    You’ve probably seen these neon green sheet masks all over Tik-Tok and Instagram, serving up your daily dose of alien chic. Founders Lisa Guerrera and Emmy Ketcham found a void in the beauty industry that needed to be filled. The ‘Avant Guard’ sheet masks come in two different sizes and help you lock in moisture, leaving your skin refreshed. Producing less than 93% of carbon emissions of a single-use facemask, Experiment is focused on a sustainable and science-driven beauty world.

    03

    Freestyle

    Freestyle is an up-and-coming diaper brand that wants to revolutionize personal care for children. When it comes to making more earth-focused purchases, we shouldn’t let these values fall to the wayside when supporting child-based brands. Made from a hyper absorbent planet-based BambooTek, these diapers provide up to 12 hours of leak protection and are almost 100% biodegradable. Freestyle is working to give parents peace of mind when choosing the best diapers.

    OUI The People, The Body Care Brand for All

    the unwash review

    Here on The Unwash, we’ve talked a lot about how much we love the OUI the People Skin Safe Razor, a safety razor that people are rightfully obsessed with. Founder Karen Young was on a mission to change how razors are marketed towards women specifically and the disparity in quality between men’s and women’s shaving products. Not only is a stainless steel razor better for the environment, but it is also better for the skin as it leads to less irritation and hyperpigmentation. It’s no wonder their razor has won a slew of awards and is in high demand. The brand offers a range of products and their beloved razor suited for everyone and every need, including their hydrating body gloss and cream body polish.

    “But if they make one or two small sustainable choices, that’s really magnificent. For example, if you chose a safety razor as opposed to a disposable plastic one, you’re doing quite a bit.” – Karen Young, Founder of OUI the People

    Typical plastic razors have a short shelf life and ultimately end up in landfills. These products are not conducive to the excessive plastic waste already created by the beauty industry but do not give the user a quality shaving experience. Investing in a safety razor is one of the simplest swaps you can make to make your personal care routine a little more sustainable. Karen Young wanted to create a product that would change the conversation around shaving products and delivers a better result than plastic alternatives.

    Other OUI the People products come in glass containers, and items that need a plastic pump can be reused. Their line is about achieving your smoothest and softest skin, yet your skin will be left feeling better from their resurfacing body serum and hydrating body products. The brand is determined only when plastic is necessary and committed to creating change in how the beauty industry faces its plastic problem. OUI the People also offers a great community impact program where purchasers can choose to donate 1% of their purchase to a non-profit organization of their choice. The brand is talking the talk and walking the walk by making an impact on both global and local levels.

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    TooD

    You might be familiar with this brand because of its biodegradable glitter collection, but there is so much more that TooD has to offer. The landscape of the makeup industry is constantly changing, but TooD is working on standing the test of time by encouraging its consumers to join them on the path of ‘radical self-acceptance.’ The brand embraces a fun and funky aesthetic that lets your true self shine both on the inside and outside. TooD is a go-to for amping up your makeup routine with its glitter eyeshadows, colorful mascara, and even nail polish in an assortment of colors. 

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    Conserving Beauty

    Makeup wipes are quickly becoming a relic of the past. Cleansing balms and oils have become the ultimate way to remove makeup and residue from the day, but Australian-based brand Conserving Beauty has found a solution for anyone that just can’t seem to get off the makeup wipe train. Conserving Beauty has created the first ever dissolvable makeup wipe – InstaMelt. There are times when cleansing balms and oils aren’t as functional as we’d like them to be, such as when traveling or going to the gym. Wipes are convenient and easy to pack away, except that wipes are typically made of 90% plastic and end up in a landfill. The founder of Conserving Beauty, Natassia Nicolao, is changing this for good.

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    DedCool

    Ded Cool is a brand focused on genderless scents and vegan ingredients and is committed to sustainability. Utilizing biodegradable materials to ensure this product will not create microplastics in water systems, you can use this for hand washing or in the machine. The detergent comes in an aluminum canister allowing for easy recyclability. To add another reason we love this – you can match your detergent to your favorite perfume.