the unwash review
Everist is the ultimate hair care essential. With a focus on reducing waste in haircare – this is the perfect problem solver.
Traditional shampoo and conditioner bottles not only fill up landfills but also create an excessive amount of water waste. Shampoo bottles are often made of 70% water, creating more significant carbon emissions when shipping and creating additional unnecessary waste. Everist’s waterless hair and body concentrates are aimed at solving this problem, and it’s the ultimate essential.
“We need to live more sustainably, but these choices can be overwhelming. As a brand, we believe that we are not only accountable for the waste our products create, but we are also accountable for providing solutions that make eco easier for that mainstream beauty customer.” – Jessica Stevenson, CEO of Everist
So, what even is a concentrate? Everist concentrates are a waterless product you lather in the shower and then use just like regular shampoo, conditioner, or body wash. They come in a sleek aluminum tube along with an aluminum turn key to ensure the most amount of product is used. Aluminum is the most accessible material to recycle, helping you feel confident when putting this product in your recycle bin after use. This product is heavily concentrated, so a little goes a long way – each bottle should last around three months with regular use.
Everist uses ingredients that naturally break down over time and do not pollute water systems. Their shipping cartons and mailers are recyclable or compostable, and they offer a buyback program for the cap of the product to be upcycled for future Everist products.
Everist gives you a traditional shampoo and conditioner feel without additional waste. These concentrates are revolutionizing a notably wasteful industry and are a force for positive change.
Dieux has taken social media by storm as well by creating a reusable eye mask that may as well be a fashion statement. These eye masks put their single-use counterparts to shame. These come in a reusable aluminum storage case and are made from non-porous silicone with the intent of pairing with the eye products you already have for maximum absorption. With the mission of helping you “dieux-less,” Dieux has all your skincare needs covered.
In 2022 Biom hit the market and is attempting to tackle exactly this. Biom offers 100% plant-based, biodegradable wipes with refillable packaging that provide functionality and smart design all in one. It doesn’t hurt that they’ll look great sitting on your counter. The all-purpose cleaning and sanitizing wipes were created with the planet and consumer in mind. The brand focuses on more streamlined, gentle ingredients that are safe on skin for their hand-sanitizing wipes.
Ries is a line of TSA-size approved refillable containers retailing at $18. The bottles are crafted from post-consumer recycled plastic and created with the purpose of consistent reuse. Graham saw the plastic problem in the beauty industry and wanted to innovate how we reuse plastics. Being a new brand, this is just the beginning for Ries. The brand continues to test different materials for use to be as conscious of its sustainability as possible. Ries puts value on the circularity of their product and hopes choices like using up-cycled materials will become more of a norm in the beauty industry.