the unwash review
TooD is about inclusivity, embracing yourself, and diversity – a mission we can get behind. You might be familiar with this brand because of its biodegradable glitter collection, but there is so much more that TooD has to offer. The landscape of the makeup industry is constantly changing, but TooD is working on standing the test of time by encouraging its consumers to join them on the path of ‘radical self-acceptance.’ The brand embraces a fun and funky aesthetic that lets your true self shine both on the inside and outside. TooD is a go-to for amping up your makeup routine with its glitter eyeshadows, colorful mascara, and even nail polish in an assortment of colors.
“TooD is short for ‘attitude’ and about knowing that at any time, we can change who we are and how we see things.” – Shari Siadat, Founder of TooD Beauty
Founded in 2021 by Shari Siadat, after becoming a mother, she wanted to start a brand about taking your power back and never hiding who you are. The brand is on a mission to help people change the narrative around beauty and ultimately help people feel good in their own skin. The brand is cruelty-free, vegan-friendly, and allergen-free, aiming to be as accessible as possible for its consumers. TooD prides itself on using the safest ingredients possible for all skin types.
TooD’s biodegradable glitter is a great sustainable swap, especially as we head into the holiday season. The brand also tries to incorporate as many sustainable practices as possible such as using solar energy, soy-based inks, and recyclable tin packaging. TooD is conscious about the planet while creating quality products with a wow factor. TooD is fostering a community dedicated to self-expression, creativity, and being authentically yourself.
01
OUI, The People
Founder Karen Young was on a mission to change how razors are marketed towards women specifically and the disparity in quality between men’s and women’s shaving products. Not only is a stainless steel razor better for the environment, but it is also better for the skin as it leads to less irritation and hyperpigmentation. It’s no wonder their razor has won a slew of awards and is in high demand. The brand offers a range of products and their beloved razor suited for everyone and every need, including their hydrating body gloss and cream body polish.
02
Experiment
You’ve probably seen these neon green sheet masks all over Tik-Tok and Instagram, serving up your daily dose of alien chic. Founders Lisa Guerrera and Emmy Ketcham found a void in the beauty industry that needed to be filled. The ‘Avant Guard’ sheet masks come in two different sizes and help you lock in moisture, leaving your skin refreshed. Producing less than 93% of carbon emissions of a single-use facemask, Experiment is focused on a sustainable and science-driven beauty world.
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Freestyle
Freestyle is an up-and-coming diaper brand that wants to revolutionize personal care for children. When it comes to making more earth-focused purchases, we shouldn’t let these values fall to the wayside when supporting child-based brands. Made from a hyper absorbent planet-based BambooTek, these diapers provide up to 12 hours of leak protection and are almost 100% biodegradable. Freestyle is working to give parents peace of mind when choosing the best diapers.
