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    New Brands

    Apo.Ge is Paving the Way in Transparency





    Brand Ethos




    the unwash review

    The founder of Apo.Ge, Collen Poe is using the brand’s platform to promote transparency in the production process and gives us a look into how their products are made. Whether you want to know how to use a specific product or how to recycle used product jars properly, it’s all covered on their Tik Tok and Instagram. Apo.Ge keeps it real on their social media by giving consumers a transparent look into the brand, which is why people love it.

    “When you buy a product you are also buying into the ethics and values of that company.” – Colleen Poe, Apo.Ge Founder

    Apo.Ge is a plastic-free, unisex skincare brand that utilizes ethically sourced manuka honey and hemp as its highlight ingredients. The brand only uses packaging that can be repurposed or disposed of properly, such as aluminum, paper, and glass. 70% of plastics used in the beauty industry end up in landfills, and this brand is committed to being part of the solution and proving how possible it is to make an easy change. 

    This brand is part of 1% for the Planet and is certified cruelty-free from Leaping Bunny – ensuring that your purchase is something you can feel good about. Apo.Ge embodies a less is more approach and proves that you don’t need excess products, packaging, or materials to be a stand-out brand. Apo. ge started from the get-go with a planet and people-focused mentality and is unwavering in its determination to make a change in the beauty industry.



    Everist gives you a traditional shampoo and conditioner feel without additional waste. These concentrates are revolutionizing a notably wasteful industry and are a force for positive change. Everist uses ingredients that naturally break down over time and do not pollute water systems. Their shipping cartons and mailers are recyclable or compostable, and they offer a buyback program for the cap of the product to be upcycled for future Everist products.



    Skin and body care brand Haeckels has been around for the past decade and has been a pioneer for sustainable skincare in the UK. This past summer, the company went under a rebrand not only for its design but for ensuring its sustainability platform met new standards. The brand aims for complete transparency for its consumers to provide the best quality product while maintaining its ideals for sustainability and conservation.


    Dip Premium Hair Care

    Dip has a range of 35 color-safe shampoo and conditioner bars in a wide range of scents and travel tins. Whatever your hair care needs are, Dip has you covered. Dip is on a mission to convert big brand hair care lovers to a more sustainable option that doesn’t skimp on quality. Whether you’re looking for an everyday zero-waste staple or the perfect travel haircare, this brand is an ideal product swap.