the unwash review
Thoughts of overconsumption and fast fashion are often synonymous with influencers and influencer brands or collaborations. Mega-influencer who has amassed over 2 million followers on Instagram, Xenia Adonts, got it right with her commitment to sustainability and transparency when deciding to start a clothing brand, a stark shift from other influencer brands. The idea for Xenia to start a clothing line was born from knowing she could use her platform for greater change rather than partnering with brands with differing integral values. Rather than cashing in on lucrative brand deals to create fast fashion capsule collections, the need for positive change in the fashion industry was calling. Attire is a luxury fashion brand based out of Paris that focuses on radical transparency, excellent quality, and ethical sourcing. The brand mainly sells luxury staples that will stand the test of time, such as classic trench coats, minimalist knitwear, and everyday basics.
Xenia credits the documentary True Cost as much of the inspiration behind the brand and what sparked her curiosity about clothing manufacturing. Behind everything we buy, there is a human cost, and Attire strives to help create a new standard where the people behind these clothes can work in safe working conditions and are paid a livable wage.
“Why isn’t there a brand with classic styles and quality materials at an attractive price which places importance on environmental friendliness and genuine work?” – Xenia Adnots, Attire Founder
Attire’s website section titled ‘Behind Your Attire’ includes information on how every piece of clothing is manufactured, including images of the factory, location, number of employees, and even how the fabric was sourced. This level of authenticity is nearly unheard of in the fashion industry. It gives buyers a sense of social responsibility by being able to track down exactly where their pieces are coming from.
The brand is completely plastic-free and only uses biodegradable fabrics. Attire refuses to use materials that cannot be recycled or that will not naturally break down, such as polyester. They’ve also partnered with DHL for carbon-neutral shipping. Animal cruelty is also a factor Attire has taken into consideration, and only sources wool from certified farms where the sheep are not harmed during the shearing process. Despite being a small and newer business, they are proving that the smallest to largest brands can incorporate more practices to be more transparent and accountable. Not only is this a revolutionary step in the fashion industry, but it is also an essential change in the role influencers play in the advertising of fast fashion. Attire keeps it 100% real with its consumers and isn’t interested in BS marketing tactics or making substantial profit margins. The brand is committed to putting people and the environment first by ensuring their workers are treated well and earn a living wage, all while delivering sustainability-sourced products with outstanding craftsmanship.
Eauso Vert is making waves with its sustainable and genderless fragrance line. Sourced with sustainable materials and committed to ingredient transparency, Eauso Vert is hoping to create a new standard in the luxury fragrance industry. Launched with six scents that range from fresh to woody and warm, there is a scent perfect for anyone.
The mother-daughter duo behind Suss Knits (pronounced sOOs) is committed to slow and small batch fashion and keeping their manufacturing process as low waste as possible. Intending to create a knitwear line focused on sustainability, ethical production practices, and inclusivity, Suss is creating knits to be enjoyed by everyone.
The fragrance line was founded by Michelle Pfeiffer, and committed to environmental responsibility and creating a quality, long-lasting product. The brand has found success within the limitations of what can and cannot be used in its products and refuses to compromise on quality. Their scents are unexpected, unique and will get you stopped in a crowd.