The Skincare Brand Dieux-ing Good

Dieux’s core product line contains four products designed to deliver results. The Forever Eye Masks, Deliverance; a soothing serum, Instant Angel; your new go-to moisturizer and Auracle, a reviving eye gel – the latest addition to the brand’s roster. The Forever Eye Masks didn’t earn their variability solely because they’re the perfect selfie accessory but because they add extra hydration to the under eye, leaving you refreshed – so much so that they were used backstage at New York Fashion Week. Their Chief-of-Product is cosmetic chemist Joyce de Lemos, who has also worked with SkinCeuticals, among many other brands, so it’s no wonder their products are as good as they look.

The brand and its founders have been refreshingly honest about their takes on sustainability and ‘clean beauty’ rather than limiting themselves to any category or relying on such categorization for marketing purposes. They focus on being up-front with their consumers and working outside the box – Dieux is truly an impact-driven brand. Dieux uses sustainable packaging when available and is dedicated to helping people cut down their skincare routine to avoid buying more unnecessary products but utilizing fewer products that make a larger impact. The Aurcale eye gel is refillable, while the Instant Angel moisturizer is packaged in an aluminum tube. The company is transparent across all channels on its sustainability journey and hopes to stop the spread of disinformation about sustainability, especially in the beauty industry. Proceeds from each product are donated to various non-profits such as the Floret Coalition. Dieux uses its platform to educate its consumers on sustainability, how to get the most out of its products, and in-depth analysis of the ingredients used in its products.