the unwash review
A brand new company, Eauso Vert, launched just this month and is already making waves with its sustainable and genderless fragrance line. Sourced with sustainable materials and committed to ingredient transparency, Eauso Vert is hoping to create a new standard in the luxury fragrance industry. Launched with six scents that range from fresh to woody and warm, there is a scent perfect for anyone. The founders reminisce on their memories with fragrance, whether childhood stories or travel, and wanted to create a fragrance line that helps the consumer tell a story.
Founders Faye Harris and Tanya Gonzalez founded the brand with the concept of ‘conscious luxury,’ which entails bringing a luxury fragrance focused on transparent sustainability to a market that previously lacked this. Together the founders have over ten years of marketing experience in the beauty industry and are connected over their shared mantras of doing more with less.
“In our efforts to develop this brand, we’re doing what we can with what we have and making small steps toward progress every step of the way.” – Faye Harris, Eauso Vert Co-Founder
Although the brand is new, they intend to track its sustainability metrics and share impact reports. This commitment to transparency highlights that consumers are putting much more value in being able to identify ingredients, understand the lifecycle of packaging, and overall understand the greater ethos of what they are purchasing. The brand only uses EU-compliant vegan and cruelty-free ingredients, most of which are biodegradable and upcycled. There is a significant focus on waste reduction with the use of glass bottles, biodegradable caps, and labels, as well as the use of vegetable ink for printing.
The brand is fueled by its understanding of the beauty industry’s negative impact on the environment and using its knowledge to create sizable change. The beauty industry is overflowing with products that cannot be broken down easily over time or even repurposed, but brands like Eauso Vert are changing this, and ultimately it’s brands like this that we as need to pave the way.
Guests on Earth
The brand offers a range of refillable all-purpose cleaning products and hand soap packaged in aluminum containers, as well as reusable spray nozzles and pumps. Guests on Earth makes choosing sustainable choices an easy task. All packaging is recyclable or compostable; the only plastic used is spray nozzles and soap pumps. These items can be reused indefinitely and were manufactured with longevity in mind.
Apo.Ge is a plastic-free, unisex skincare brand that utilizes ethically sourced manuka honey and hemp as its highlight ingredients. The brand only uses packaging that can be repurposed or disposed of properly, such as aluminum, paper, and glass. 70% of plastics used in the beauty industry end up in landfills, and this brand is committed to being part of the solution and proving how possible it is to make an easy change.
Ries is a line of TSA-size approved refillable containers retailing at $18. The bottles are crafted from post-consumer recycled plastic and created with the purpose of consistent reuse. Graham saw the plastic problem in the beauty industry and wanted to innovate how we reuse plastics. Being a new brand, this is just the beginning for Ries. The brand continues to test different materials for use to be as conscious of its sustainability as possible. Ries puts value on the circularity of their product and hopes choices like using up-cycled materials will become more of a norm in the beauty industry.