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    Unwash Superstars

    Why Saie Beauty is Tik Tok’s Most Hyped Beauty Brand





    Brand Ethos




    the unwash review

    Climate-neutral brand Saie Beauty has taken the industry by storm, with nearly all of its products going viral. Saie is making beauty products that are good for you and the environment that their C.L.E.A.N. (conscious, luxurious, earth-minded, award-winning, new) mission conveys.

    Saie is transparent about its ingredients, production process, and the most effective ways to dispose of its products. When shopping online at the retail giant Sephora, you might notice that all Saie products feature imaging on how to recycle their products correctly. This information is a simple way for the brand to educate its consumers on a sometimes confusing topic. It makes Saie stand out in the crowd with its commitment to education and transparency.

    “We only want to create products that are different and better than anything else out there because otherwise, what’s the point? I thought a lot about the impact the company was going to have just by existing.” – Laney Crowell, Saie Founder

    Saie takes accountability for ensuring that their consumers know what to do with the packaging and products instead of just throwing everything in the trash bin. When you receive your products in the mail, all the exterior packaging can go straight to recycling. Saie also partners with Terracycle, so if you are not sure what the recycling process is in your city, they will take care of it for you.

    From the Slip-Tint to their Airset Powder, Saie has a roster of high-performing products that don’t disappoint. It’s no wonder these products are taking social media by storm, and you can trust that this is a brand worth the hype.



    Ries is a line of TSA-size approved refillable containers retailing at $18. The bottles are crafted from post-consumer recycled plastic and created with the purpose of consistent reuse. Graham saw the plastic problem in the beauty industry and wanted to innovate how we reuse plastics. Being a new brand, this is just the beginning for Ries. The brand continues to test different materials for use to be as conscious of its sustainability as possible. Ries puts value on the circularity of their product and hopes choices like using up-cycled materials will become more of a norm in the beauty industry.



    Plus eliminates the use of unnecessary plastic with their dissolvable packet-based body wash. Once you’re in the shower, rip open the packet, and it can all go safely down the drain. Everything, including the box the wash comes in, is entirely compostable. We love this product because whether you’re looking for something for everyday use, travel, or throwing in your gym bag, the brand innovates a product that we maybe didn’t realize needed a change. For daily use, you can purchase the refillable dispenser, and for on-the-go, the travel packs are perfect.



    You’ve probably seen these neon green sheet masks all over Tik-Tok and Instagram, serving up your daily dose of alien chic. Founders Lisa Guerrera and Emmy Ketcham found a void in the beauty industry that needed to be filled. The ‘Avant Guard’ sheet masks come in two different sizes and help you lock in moisture, leaving your skin refreshed. Producing less than 93% of carbon emissions of a single-use facemask, Experiment is focused on a sustainable and science-driven beauty world.