• Unwash Superstars
  • View all
  • Common Heir
  • Klur
  • Submission Beauty
  • Everyday Oil
  • Great Wrap
  • The Dirt Company
  • Rif Care
  • Flora Flora
  • Cove
  • Attire the Studio
  • Back
  • New York Fashion Week Recap: Sustainability Edition

    the unwash • sustainability

    The words sustainable and fashion don’t typically go together. There are efforts toward making the fashion industry more sustainable but to be truly sustainable is to consume less. Despite the contradictory nature of these two concepts, a concerted effort toward making the fashion industry more mindful and less wasteful is a necessary step in the right direction. The organizer of New York Fashion Week, the Council of Fashion Designers of America, pledged for the event to reach net-zero status by 2050 but are they anywhere close to achieving that goal? While many individual designers had a focus for their shows and collections to be more cognizant of their environmental impacts, unlike its Copenhagen counterpart NYFW as an event, takes a more backseat approach to environmentalism. 

    It’s interesting to speculate if NYFW could thrive similarly to CPHFW with their more rigid sustainability requirements since the markets between the two countries are drastically different. Many designers have praised CPHFW’s guidelines as it paves the way for more out-of-the-box and innovative thinking to create collections that reflect inclusivity and conservation efforts. In many ways, NYFW seemingly lacks this forward-thinking, especially with debuting collections such as a Boohoo collaboration that reeks of greenwashing. A question to ponder is whether implementing stricter sustainability standards reflects the values of the broader American market. Or, could such a change prompt the greater industry to follow suit?

    “We are committed to providing custom and durable products while making sure we keep our own carbon footprint as low as possible by consuming less energy, wasting less resources, and overall contributing to less waste.” – Jacques Agbobly, Black Boy Knits Founder

    The American fashion industry is saturated with fast-fashion clothing hauls, finding ”dupes” for luxury products and preying on consumers to buy the next best thing. NYFW often highlights the idea of overconsumption, but some designers are taking a stand on their own. So, let’s dive into the good stuff and the brands that embraced creating more conscious collections. Collina Strada has never locked itself into being a solely sustainable brand but has always upheld values around social mindfulness and environmentalism. The spring-summer collection from the helm of Hillary Taymour was whimsical and youthful with punk undertones.

    Meanwhile, Gabriela Hearst, the namesake brand for the Chloe Creative Director, took a more political stance at NYFW. The brand is no stranger to highlighting ethical manufacturing processes, which is at the core of the brand’s identity, but their runway show makes a statement post the reversal of Roe v. Wade. The show was walked by different women’s rights and climate activists such as Xiye Bastida and Lauren Wasser.

    Their first time showing at NYFW, Black Boy Knits, a CFDA & Vogue Fashion Fund finalist, debuted a collection dedicated to the founder of the brand’s identity as a queer black immigrant. The brand turns knitwear into works of art and encourages that knitwear is far more than a single piece in an overall look. Black Boy Knits is a small batch company where all pieces are made to order in Brooklyn, NY. Also debuting this season was Mirror Palais. The founder of Mirror Palais, Marcelo Gaia, has been outspoken about the unethical working conditions within the fast fashion industry and works to ensure fair wages and safe working environments for his brand – which is handmade in New York. The collection utilized deadstock fabrics and told a story about Gaia’s experience growing up gay within the Catholic church.

    Bobblehaus, Mia Vesper, and Elena Velez were standouts from the week, incorporating sustainability and inclusivity for their spring/summer collections. NYFW and the brands involved have made strides in working towards their net-zero status goal, inclusivity, and focusing on more ethical practices, but there is still a long way to go. Brands that held these values at the forefront of their collections made a strong stance in creating much-needed change. 


    Attire the Studio

    Founded by influencer Xenia Adonts to create a clothing brand that is truly transparent in all processes, it marks a stark contrast from the fast fashion driven influencer industry. Adonts is using her platform for good by creating a brand committed to making the fashion industry more sustainable. Attire uses zero plastic, values radical transparency, and ensures ethical workplace environments.


    Eauso Vert

    Sourced with sustainable materials and committed to ingredient transparency, Eauso Vert is hoping to create a new standard in the luxury fragrance industry. Launched with six scents that range from fresh to woody and warm, there is a scent perfect for anyone. The founders reminisce on their memories with fragrance, whether childhood stories or travel, and wanted to create a fragrance line that helps the consumer tell a story.



    Being environmentally conscious is a top priority for this gender-neutral clothing brand. Founders Bobby Bonaparte and Max Kingery sought to create a brand that isn’t adding to the environmental crisis that the fashion industry is only furthering. Fusing nature and fashion, this clothing brand is one to add to your closet. 

    Recreation Fueled CBD Brand, Joggy

    the unwash review

    Founded by Outdoor Voices founder Ty Haney, Joggy is giving us a run for our money with its CBD products. Similar to her work with Outdoor Voices, Joggy is inspired by recreation and movement. Whether for daily activity or athletic recovery, their products use formulation to help you feel good inside and out. Envisioned with the feeling of getting a ‘runner’s high,’ the brand aims to help consumers chase that euphoric feeling. 

    The brand has a range of four different CBD products, a balm stick, two tinctures, and gummies. All of which are vegan, gluten-free, and soy-free. These products are remedies for stress, the need for extra focus, an energy boost, or achieving better sleep.

    “The brand has a healthy tension between the art and science, which has always been something I’ve liked to balance. This is a product where technical credibility really matters.” – Ty Haney, Joggy Founder

    Created with sustainability in mind, the brand utilizes aluminum and glass packaging to ensure recyclability. Their ‘Joy Stick’ CBD balm has a refillable aluminum case, and the brand uses alternative hemp packing for all products. Unfortunately, the tinctures do feature a plastic dropper that likely will not be able to be recycled, but we urge people to find ways to repurpose these pieces or find a facility that will recycle them. There is always hope brands will find solutions to their single-use plastic use. Joggy is transparent in its packaging materials and is committed to continuously finding solutions to be more planet-friendly.

    Founder Ty Haney is undeniably able to create a memorable brand, and this level of likeability and uniqueness comes through with her new venture. On a mission to help people achieve the buzz we get from a boost of endorphins, Joggy’s simple yet effective CBD line is giving us a sense of bliss. 



    Uni is a design-driven refillable system for body wash, haircare, hand wash, and body serum. Focused on providing a sleek and elevated product, Uni makes choosing more sustainable options a streamlined process. Uni values transparency and quality by providing an EWG rating for their ingredients that are all reef safe.



    Everist concentrates are a waterless product you lather in the shower and then use just like regular shampoo, conditioner, or body wash. They come in a sleek aluminum tube along with an aluminum turn key to ensure the most amount of product is used. Aluminum is the most accessible material to recycle, helping you feel confident when putting this product in your recycle bin after use. This product is heavily concentrated, so a little goes a long way – each bottle should last around three months with regular use.



    Fussy is on a mission to reduce the overflow of plastic items in our bathrooms and beyond. The UK-based brand is certified carbon neutral and is in the process of obtaining a B-Corp Certification. This popular deodorant is one that won’t leave you fussing. Each refill comes in a sugarcane-derived container, which is easy to throw in the compost once you need a new one. Refills are obtained easily through their subscription service on a four-week basis. Using only nine ingredients, all being planet-based, Fussy is focused on being a science-backed natural deodorant that is truly effective.

    Patagonia is Putting Profits Back Into the Planet

    the unwash • sustainability

    Patagonia is no stranger to taking a firm stance on its commitment to the environment and environmental economics, but the beloved outdoor brand recently took this a step further. Upon the 50th anniversary of the company’s inception, founder Yvon Chouinard and his family announced that the company would be handing over control to a trust and non-profit – instead of taking the company public or selling. 100% of profits that are not directly going back into the business will be distributed through the Holdfast Collective to contribute to fighting the climate crisis. Although the family will continue to have majority stock in the company through the Patagonia Purpose Trust, Yvon didn’t want to be part of the billionaire culture of not using their immense wealth for positive change. For 50 years, Patagonia has created a standard of what being a responsible business means and is continuing to make strides while thinking about the company’s future.

    The brand is valued at nearly 3 billion dollars and continues to grow. From a consumer standpoint, their steadfast dedication to climate conservation helps to draw more people to the brand. Yvon discussed the idea of selling the company and donating all of the profits but ultimately wanted to keep the integrity of the brand’s values for consumers and employees. In a statement made after announcing the change in business structure for Patagonia, Yvon stated that part of their decision to go this route was because “even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term vitality and responsibility. Truth be told, there were no good options available. So, we created our own”. When companies are acquired, the ethos of the brand often begins to dissolve as profitability becomes the largest concern. Small and large companies face the problem of navigating how to stay true to what initially drew in consumers. Patagonia found a way to pave its own path with restructuring to remain true to its environmental and social values. 

    “We’re making Earth our only shareholder. I am dead serious about saving this planet.” – Yvon Chouinard, Patagonia Founder

    The Holdfast Collective will use funds in many ways, such as land and water conservation, advocating for environmental policy, and opening up grant opportunities to organizations aiding in solving the climate crisis. Patagonia has been outspoken on the brand’s beliefs for years and will continue its commitment to advocacy work. While many companies with a similar magnitude as Patagonia tend to take a backseat in making significant political statements, Patagonia has made these values synonymous with the brand’s identity. The brand now states that the Earth is its only majority shareholder and that this change was not only to protect the company but to think about the future of the Earth and, ultimately, how the brand can continue to engage in environmental progress. Both the Patagonia founder and CEO have shared the same sentiment that the current state of capitalism has only driven the destruction of the planet and disproportional wealth distribution. As leaders in the company and the industry as a whole want to do their due diligence in climate restoration. Patagonia is putting their wealth back into the planet – something that shouldn’t seem so radical but ultimately is.



    Apo.Ge is a plastic-free, unisex skincare brand that utilizes ethically sourced manuka honey and hemp as its highlight ingredients. The brand only uses packaging that can be repurposed or disposed of properly, such as aluminum, paper, and glass. 70% of plastics used in the beauty industry end up in landfills, and this brand is committed to being part of the solution and proving how possible it is to make an easy change. 



    Skin and body care brand Haeckels has been around for the past decade and has been a pioneer for sustainable skincare in the UK.  With products for everyone and every need, Haeckles holds true to its values and continues to adapt to the needs of its consumers as they grow. The brand is steadfast in its position as a sustainable staple. 


    Dip Premium Haircare

    This zero-waste hair care brand has created bars suited for every hair type and need. Dip is on a mission to convert big brand hair care lovers to a more sustainable option that doesn’t skimp on quality.  Dip ensures their production process and ingredients are not only top-tier quality but are good for both you and the environment. The brand has partnered with other small businesses rather than sourcing out to big box retailers, Dip has both people and the planet in mind.