the unwash review
Natureofthings is a holistic body care brand inspired by and rooted in nature, including its commitment to sustainability. The brand is committed to creating products meant to make life more pleasurable and enjoyable. Their minimal branding makes for easy packaging repurposing as the founders ensured to think about their products’ entire lifecycle at the inception of the brand. Natureofthings puts a large emphasis on ingredient education and transparency, building trust with their consumers so that they are fully aware of what is in their products.
The brand was launched in 2019 by JP Collett and Jamie Leilani Pelayo. Natureofthings hit the market with body care staples and in 2021 expanded into beauty and more recently, hair care. Their formulations are created with naturally derived ingredients that can relieve the inflammation and stress that the skin faces. Many of their formulations are concentrates and powder formulas to reduce the excess water that most personal care products contain. All of their products adhere to strict EU regulations for cosmetic and personal care products. Their formulations and ingredients are inspired by Eastern medicinal practices and herbalism such as clay, volcanic ash, and sea salt. Most of their products are plant or botanical based and are Leaping Bunny Certified, therefore are cruelty-free and vegan.
We believe there is a much greater opportunity than we originally imagined to be of service to the client in helping them find some balance by incorporating purposeful daily self-care as they greet or end each new day in these times of uncertainty. – Jamie Lelani Pelayo, Natureofthings Co-Founder
Natureofthings is committed to using as little plastic as possible and mainly uses recyclable materials for their packaging components such as glass and aluminum. The brand also uses unconventional and compostable materials including wood vessels and Biotré compostable pouches. In 2021 they were awarded the Beacon Award from Beauty Independent for their innovative and sustainable packaging. The founders knew that recyclability was not a reliable option for packaging as many materials do not end up being fully recyclable and relied more on packaging components that can be easily repurposed.
The wellness brand is focused on delivering uncompromising quality products with a focus on environmental consciousness. They continue to grow into different product categories including new travel size options making bringing sustainable products on the go an easy experience. Their products are made to enhance wellness experiences such as their magnesium soaks and floral restorative bath. Natureofthings largely revolves around customer experience from the educational e-commerce platform, sustainability efforts, and thoughtful product line.
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Corpus
Corpus appeals to consumers looking for high-quality, naturally formulated products while being climate conscious through responsible packaging and ethical manufacturing practices. Corpus launched with their fan-favorite deodorant stick and has now expanded into deodorant spray, body wash, and candles. The product line stands out from the crowd with its signature light green hue and sleek design.
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Fluff Cosmetics
This Australian-based brand is dedicated to making the beauty industry feel more empowering, especially for young people. The brand was founded on the principle that you shouldn’t feel less than when you aren’t wearing makeup. Fluff is about using products that make you feel beautiful whether or not you wear them. Makeup can be a great form of art and self-expression, but Fluff wanted to create a line that can be used for when you want a product that gives a natural finish to embrace your everyday beauty.
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Kjaer Weis
Luxury makeup line, Kjaer Weis has been a long-time industry leader when it comes to refillable and recyclable packaging. Kjaer Weis intertwines sustainability and luxury beauty in a way that creates meaningful industry change. The brand has been an innovator for modern makeup before it was deemed an industry necessity to create actionable change in terms of product waste.
