the unwash review
If you’re an avid makeup video scroller you’ve probably seen MOB Beauty come across your feed as of late. Much of the recent popularity the brand has seen is because of the way they have reimagined 90’s MAC Cosmetic products, with a sustainable twist. CEO of MOB, Victor Casale is the former Chief Chemist at MAC and is the brains behind some of your favorite 90’s products. He’s no stranger to the makeup industry as he previously founded CoverFX but is now zeroed in on sustainability as the future of beauty. MOB is paving its own path in the industry with hopes of other brands rising to the occasion alongside them.
MOB Beauty reinvisioned what it means to be an eco-conscious beauty brand. They are constantly reinventing the wheel and finding new ways to hone in on the best sustainable practices. Currently, the brand offers a wide range of packaging from refillable compacts to biodegradable packaging. Their RePurpose series has introduced a compostable refillable compact that will turn into nutrient-rich soil at the end of its life. Currently, the brand is working on implementing their compostable packaging for all of their products starting this year. Sustainability begins from within at MOB as all of their products are vegan and cruelty-free, certified by Leaping Bunny. Their motto is “beauty in progress” to embrace formulas and packaging that may change as better innovation is created. MOB was also behind the Credo Beauty collaboration to create the beauty recycling system, Pact. You’ve probably seen these recycling boxes as Credo, Sephora, or other beauty and personal care retailers. These recycling boxes cut out the middleman and constantly questioning if your products will be recycled. Pact specializes in recycling hard-to-recycle small plastics that are especially prevalent in the beauty industry.
“I want to make a better lipstick that is made in a better way, sold in a better way and discarded and reused in a better way.” – Victor Casale, MOB Beauty Founder
The brand has been having a viral resurgence the past few months as they launched a product reminiscent of MAC Cosmetics’ iconic but now discontinued ‘Spice’ lip liner thanks to founder Victor Casale’s background with the brand. MOB is bringing beloved favorites back with more sustainable ingredients and Earth-friendly packaging. Casale set off to create MOB as he wanted to leave the Earth and the industry better than he found it. The brand was founded completely from scratch, without suppliers or large-scale manufacturing as they aimed to create a high quality sustainable product that wasn’t being offered yet. Casale and the team behind the brand aren’t interested in trends but rather are committed to only launching a product that offers some sort of sustainable solution. Every aspect of their products and shopping experience is tailored to minimize waste, there are no premade palettes and everything is customizable, leaving less waste from colors that consumers may not want.
Sustainability is constantly evolving and changing with new technologies frequently coming out. Much of a key to success when it comes to brands focused on waste reduction is being able to evolve with advances that are being made. MOB has been honest about this journey and its dedication to finding the newest sustainability advancements. This commitment is unsurprising as they are part of the team that came together to create Pact which is revolutionizing beauty recycling and giving consumers peace of mind in the process. The brand is your one-stop shop for all things zero-waste beauty. Whether you want to try a new foundation, blush, cream eyeshadow, lip liner, or even more, they have you covered making choosing a sustainable beauty option easier than ever.
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Noto Botanics
Noto Botanics is an inclusive skincare and beauty brand that is focused on making an impact, especially in the LGBTQIA+ community. The brand is multi-use for an array of skincare needs with its minimalist, streamlined product line. Their line includes moisturizers, serums, cleansers, and lip and cheek tints. Noto Botanics is just as much about its products as they are about its mission. The brand’s DNA is rooted in inclusivity, community, and giving back.
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Kjaer Weis
Beauty products create an extra level of difficulty as it can be hard to ditch plastic components or find packaging options that won’t disrupt formulations. The brand debuted in 2010 with a focus on environmental consciousness including all of its products being certified organic, hence their commitment to the ‘Sustainable Since Day One’ slogan. They launched with refillable compacts that have evolved into the beloved packaging we see over ten years later.
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Submission Beauty
If there’s one thing we know for sure it’s that there’s way too much plastic in the beauty industry. When we think of zero-plastic makeup, thoughts of minimalist routines and skin-like finishes come to mind. Submission Beauty is a completely plastic-free beauty brand that embraces maximalism with its biodegradable glitter. Traditional glitter products are not completely body safe and do not completely disintegrate even years after disposal. Submission Beauty is changing this by making a body-safe, plastic-free, biodegradable, luxury glitter.
