the unwash review
Australian skincare brand, Foile recently became available in the United States four years after its impressive launch. The brand has gained popularity for its commitment to sustainability, the use of naturally derived ingredients, and inclusivity for all skin types. Their ethos is centered on providing effective, uncomplicated skincare while minimizing environmental impact and promoting ethical practices in the skincare industry. Foile has become known for its stand-out unique packaging that is endlessly refillable. Their beautiful product design highlights that creating a sustainable product doesn’t mean compromising form or functionality.
Founded by Suzanne Tuttle and Alexandra Grima, Foile is focused on reimagining the way skincare is produced and experienced. They aim to create genderless products that cater to a diverse range of skin types and tones. The founders are on a mission to move the skincare industry into a more inclusive, sustainable, and conscious future. Foile’s product line is refillable and utilizes primarily glass packaging to promote circularity. Suzanne and Alexandra have a large focus on artful yet functional design that cultivates sustainable practices through their products.
“Our main goal is to create skincare that is beneficial for the skin. Progressive, impact-conscious business practices, from product to packaging – whilst advocating for the beauty industry to shift into a more expressive and inclusive space”. – Alexandra Grima, Co-Founder of Foile
Foile is committed to a circular beauty model, emphasizing refillable packaging to reduce waste. Their signature glass bottles are designed for longevity, allowing customers to refill them multiple times, thereby decreasing carbon emissions associated with production and product waste. The brand also offers a returns program, encouraging customers to send back empty pouches and bottles for reintegration into the supply chain. Additionally, Foile sources ingredients like hemp and jojoba oil from local Australian farms, minimizing their freight footprint and supporting local agriculture. The brand prioritizes bioactive ingredients in their formulations that are vegan and cruelty-free. Follie focuses on being transparent about ingredient sourcing and production processes, ensuring that products are both ethically produced. Manufacturing takes place in Melbourne, Australia, with a focus on small-batch production to maintain circularity and quality.
Foile Skincare exemplifies a modern approach to beauty, integrating sustainability, environmentally conscious ingredients, and inclusivity into its brand philosophy. The brand’s stand-out design and thoughtful formulations exemplify the founder’s goal to reimagine the skincare industry. Choosing sustainable products doesn’t mean having to ditch fun and unique packaging. Brands like Foile are proving that sustainability only furthers innovations and design options. Sustainable packaging is only part of Foile’s ethos as their passion for creating a positive impact on their community and promoting positive production practices is not to be overlooked. Their commitment to ethical practices and environmental responsibility makes them a standout choice for consumers seeking conscious skincare options.
01
Herbar
The brand has cultivated a line of fungi and adaptogenic skincare formulations that promote beauty inside and out. Much of the brand’s ethos is rooted in Eastern medicine and the power of fungi, particularly on the skin. The adaptogenic craze in the wellness industry has been around for a few years but has been explored less within skin care.
02
Lesse
For many, skincare is a routine necessity where more is considered better, the more products the better the result is narratives brands are selling. Lesse thinks about skincare from a different perspective where you can have minimal products that deliver optimal results. The brand is focused on representation, sustainability, and integrity within the industry and is fueled by organic ingredients and environmentally conscious formulations.
03
Eauso Vert
. Sourced with sustainable materials and committed to ingredient transparency, Eauso Vert is hoping to create a new standard in the luxury fragrance industry. Launched with six scents that range from fresh to woody and warm, there is a scent perfect for anyone. The founders reminisce on their memories with fragrance, whether childhood stories or travel, and wanted to create a fragrance line that helps the consumer tell a story.
