the unwash review
Climate awareness is often branded as a Gen-Z issue, with sustainable brands leaning toward a young audience thinking it’s the obvious choice. New skin and body care brand INBAR+co looks at this from an age-positive approach, creating a community around sustainability and skincare regardless of age. The brand is on a mission to combat the push of antiaging products and fear-mongering of aging from the beauty industry. Many of our skincare concerns are a result of environmental stress such as pollution. The brand takes this into account to protect our skin against environmental concerns while creating products that leave little environmental impact. INBAR+co is challenging the stigma zero-waste brands face by highlighting the possibilities of sustainable products.
The brains behind INBAR+co is a collaborative team based in Marin County, California. Founder Daneilla Inbar comes from a cosmetic chemistry and product development background with a familial history in the wellness industry all of which have coincided with the creation of the INBAR+co. The creative team behind the brand has a deep focus on sustainability while keeping a focus on a luxury experience for consumers. The brand rethinks products and skincare regimens through a lens of eco-consciousness – allowing consumers to feel confident that both their skin and the planet are being cared for. Their product line focuses on hydrating, protecting, and healing the skin including skin care necessities, body care needs, and more unique offerings such as a cooling relief gel.
“The beauty industry leans heavily on fear. It’s a classic marketing tool, it’s easy.” – Daniella Inbar, Founder of INBAR+co
Coming out of the Bay Area of northern California, the brand takes inspiration from the natural landscape and inclusion of nature in the everyday lifestyle of the area. In an effort to move the skincare industry away from fossil fuels, INBAR+co is completely plastic-free. The brand breaks the stigma around plastic-free products with its captivating packaging, proving that sustainable packaging doesn’t have limitations. INBAR+co avoids ingredients derived from fossil fuels to ensure a sustainable product inside and out. You won’t be finding paraffin, petroleum jelly, or mineral oils in their products. The brand has gone as far as to opt out of selling any products that would require plastic components such as pumps or spray bottles. Rather than seeing this as a limitation, they’ve used this as an opportunity to revolutionize formulas without compromising on user experience.
When it comes to beauty and body care the industry is saturated with products that push an ageist agenda to sell more unnecessary products. Not only does this create a sense of shame around aging but this also creates even more waste from products that serve little use. INBAR+co is working to challenge this. By creating genderless products for all ages their product line creates an appeal for all people. Their simple yet effective zero-waste lineup is all about the glow and confidence from within – not selling products that have little purpose.
01
Submission Beauty
If there’s one thing we know for sure it’s that there’s way too much plastic in the beauty industry. When we think of zero-plastic makeup, thoughts of minimalist routines and skin-like finishes come to mind. Submission Beauty is a completely plastic-free beauty brand that embraces maximalism with its biodegradable glitter. Submission Beauty makes a body-safe, plastic-free, biodegradable, luxury glitter.
02
Lesse
For many, skincare is a routine necessity where more is considered better, the more products the better the result is narratives brands are selling. Lesse thinks about skincare from a different perspective where you can have minimal products that deliver optimal results. The brand is focused on representation, sustainability, and integrity within the industry and is fueled by organic ingredients and environmentally conscious formulations.
03
Melyon
Roger’s African roots taught him about the importance of taking care of your skin and body as an act of self-love and respect which ultimately fed the idea to create a brand that embodies these ideals. The brand’s products transcend any ideas about beauty standards and rather embody an aura of accessibility and inclusivity around beauty.
