the unwash review
British fashion brand Ffern is redefining what the fragrance industry has to look like. The brand has introduced a new business model with limited-edition releases to focus on a small batch process. Fern intertwines artistry through fragrance with a deep commitment to sustainable practices. The brand draws inspiration from the founder’s upbringing in Somerset and their appreciation for nature. The limited-edition releases are inspired by the seasons, capturing the essence of each season through their meticulously crafted scents.
Founded by Emily Cameron and Owen Mears, the two set off to create an organic perfumery that values sustainable production practices. Much of the two’s inspiration for the brand stemmed from their countryside upbringing. The accessibility to nature, organic produce, and community instilled values in them that have been carried on into the creation of Ffern. Their vision was to bring transparency and authenticity to the fragrance industry. The brand is completely transparent about ingredients, supply chain, and production practices, ensuring a relationship built on trust with its consumers.
“Sustainability is something we’ve always championed, long before starting Ffern. And actually now, it’s not that we just want to be sustainable, but we want to get to a point where we’re making a positive impact.” – Owen Mears, Ffern Co-Founder
The heart of Ffern’s ethos is a strong dedication to environmental responsibility. The brand produces four limited-edition fragrances annually, allowing for a slow batch production process. Their business model includes an invitation-only subscription for purchasing to ensure that their production aligns with product demand and minimizes unnecessary waste. All of the brand’s fragrances are crafted using 100% organic ingredients that are sourced sustainably and ethically from around the globe. The brand works to ensure ethical sourcing practices and offers consumers transparent insight into their sourcing process. Sustainability isn’t limited to ingredients, Ffern has spearheaded the use of mycelium-based packaging in the fragrance industry. The brand collaborates with the Magical Mushroom Company to use compostable trays of mycelium in their packaging. This packaging not only protects the perfume bottles in transit but acts as seed germination trays.
Ffern highlights the possibilities of sustainability in the fragrance industry as well as the ability to create a luxury sustainable product. The brand’s dedication to organic ingredients, innovative packaging, and mindful production process puts them at the forefront of sustainability in the fragrance industry. The brand works towards setting a new standard for what other fragrance brands can commit to for environmental responsibility. Ffern is dedicated to upstanding craftsmanship that gives the consumer a sensory experience. The brand honors craftsmanship and the planet.
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Herbar
Hodakova stands at the forefront of the sustainable fashion revolution. Through the brand’s innovative design, unique approach to upcycling, and commitment to thoughtful technology integration, Hodakova is setting new standards for environmental responsibility in fashion. Founder Ellen Hodakova Larsson draws from her own experience with textile repurposing to exemplify the transformative power of creativity and sustainability in shaping the future of fashion.
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Eauso Vert
Sourced with sustainable materials and committed to ingredient transparency, Eauso Vert is hoping to create a new standard in the luxury fragrance industry. Launched with six scents that range from fresh to woody and warm, there is a scent perfect for anyone. The brand is fueled by its understanding of the beauty industry’s negative impact on the environment and using its knowledge to create sizable change.
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Kinfill
Kinfill aims to reimagine household cleaning products to forge a more low-impact style of living. The brand is working to elevate the standard of home cleaning products to sustainable and vegan formations. Their glass packaging is endlessly refillable and adds a sense of luxury to your cleaning experience. Kinfill’s ethos promotes being able to live a more sustainable lifestyle without compromising on design.
