the unwash review
As refillable home care products increase in popularity it takes a lot for one to stand out from the crowd. Finding a truly sustainable refillable product can also be akin to finding a needle in a haystack. Hailing from the Netherlands, Kinfill aims to reimagine household cleaning products to forge a more low-impact style of living. The brand is working to elevate the standard of home cleaning products to sustainable and vegan formations. Their glass packaging is endlessly refillable and adds a sense of luxury to your cleaning experience. Kinfill’s ethos promotes being able to live a more sustainable lifestyle without compromising on design. Sustainable cleaning products are only part of what Kinfill has to offer as the brand is committed to social and environmental responsibility not just through its products.
The brand hit the market in 2020, an especially booming period for cleaning products but offered a more sustainable alternative. Kinfill, founded by Reda Jouahri, sets out to reduce single-use plastic from our daily lives and prioritize vegan formulations. The brand goes beyond committing to changing the cleaning industry by also having a large focus on social responsibility. The company partners with local organizations to help create jobs for those who may not have equal access to the job market to provide meaningful employment. Kinfills founder has cultivated an entire ethos around sustainability and social impact by hosting volunteer days, promoting public transportation for employees, and furthering sustainability education.
“The packaging symbolizes a commitment to preserving and nurturing the world in a way that leaves it better for future generations.” – Kinfill Team
One of the largest challenges the cleaning industry faces is the prioritization of transporting water. The primary ingredient in the majority of cleaning products is water, and shipping water is a leading cause of a growing carbon footprint. Kinfill tackles this challenge with their concentrated and refillable products that put the addition of water in the consumer’s hands at home. Water can be added to their concentrated formulas to create a 100% biodegradable cleaning solution. All of their products are vegan and cruelty-free with thoughtful formulations that are free of volatile organic compounds. The brand promotes circularity by incentivizing its refillable systems and offering a lifetime warranty on its packaging components. Kinfill is a certified B-Corporation and part of 1% for the Planet to further the impact of their sustainability initiatives.
Sustainability doesn’t have to come with compromise as proven by Kinfill’s dedication to artful packaging and design. Their commitment to quality formulations also highlights that sustainability doesn’t mean less effectiveness, especially for cleaning products. The brand goes beyond its products with its dedication to social and environmental impact. The need for sustainable brands in the lifestyle industry such as Kinfill opens up doors for further innovation and creativity in the consumer product market space.
01
Ries
Ries is making the chicest refillable travel bottles you can get your hands on. Founded by a former Conde Nast staffer, Megan Graham has created sleek refillable containers with sustainability at the core. When it comes to traveling, we often buy travel-size personal care items or refillable containers that we throw away mindlessly. Graham found herself running into this problem when traveling for work and wanted to find a better solution.
02
Great Wrap
Australian husband and wife duo Jordy and Julia Kay left their former industries to create Great Wrap, a 100% compostable and marine biodegradable stretch wrap that breaks down naturally via composting in under 180 days. Great Wrap performs to the same standard as conventional plastic wraps, but is made using the abundant potato waste that comes from foods like french fries and potato chips.
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The Dirt Company
The Dirt Company is on a mission to clean up the planet while cleaning your clothes. This small Australian team began working in 2013 to create a zero-waste laundry system using recycled and refillable products. With their Refill, Return System, customers replace bulky plastic jugs with sleek, durable glass dispenser bottles. The bottles come pre-filled with their top-rated, highly concentrated, plant-based laundry detergent.
